Strategic planning is a complex and perilous adventure that oftentimes falls short of expectations. Developing a winning strategy requires multiple inputs and hard decisions.
Too many organizations get bogged down on the process and writing the plan and lose sight of the real importance of the planning process which is to make tough decisions about where to allocate resources and whether the strategy is executable.
Graffeo and Associates has developed a 7 step, codified planning process that ensures that your plan will overcome the two biggest causes of failure.
Decisions based on lack of data through omission
Decisions based on knowing more than you think you do
Strategic Planning Process
A thorough understanding of the organization’s strengths, weaknesses and assets/resources available to it.
Intelligence from existing clients on their current problems and future opportunities and the value you bring to their organization.
The strengths, weaknesses and strategy of competitors’ products and services fighting for the same market space.
An awareness of competing and emerging technologies that could disrupt the strategy.
A thorough knowledge of market and industry trends that can affect the competitiveness or obsolescence of your current or proposed products and services.
A clear understanding of additional stakeholder requirements which could include regulatory, political and social factors that could positively or negatively affect the organization’s license to operate and its brand image.
Collecting and synthesizing the disparate data and information into actionable intelligence on which to make decisions. Developing a tight strategic agenda that incorporates a market strategy, product strategy, resource strategy, regulatory strategy and stakeholder strategy.